Behavioral Techniques

Behavioral techniques examine the actions of the prospective consumer in several facets of the purchasing arena. Children and their parents may be invited to shop in a mock grocery or toy store. Consumers and their actions in store aisles may be observed firsthand or through one-way-mirrors. Selected consumers may be given scanner cards that register all their purchases at designated scanner-cable-equipped supermarkets. These scanner-cable panels of consumers provide important data to major food manufacturers.

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