There have been analyses of the choices needed to manage a farm. Most of this work is concerned with how economic decisions should be made. Various methods have been proposed to help farmers choose more effectively. For instance, farmers often make suboptimal allocations when buying crop insurance. However, farmers can be persuaded to make more effective decisions by taking a longer time perspective.
Insights into marketing and consumer behavior have arisen from studies in agriculture. For instance, the pioneering analysis of new-product diffusion by Everett Rogers in 1962 was based on farmers' willingness to adopt new agricultural equipment. His classification of consumers into "innovators, early adopters, early majority, late majority, and laggards" is now widely accepted.
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